Now that Technorati's Top 100 index http://technorati.com/blogs/top100/ is beginning to lose relevance in the market, Federated is looking to shift its offering. As many know, Federated has built it's core strategy of "representing ad inventory" on a large percentage of the Technorati 100 Blogs. Thus enabling them to claim that they had the most important, the most trusted, and the most influential blogs. Last year Technorati disrupted this business model, and has "re-calibrated" it's index to show more visibility to the "up and coming blogs" and focus less on the large legacy blogs.
Yesterday, Federated Media announced the purchase of Text Digger: http://www.federatedmedia.net/blog/2010/08/welcome-textdigger/ Federated Media has many options with this technology, and only time will tell on how they execute with this acquisition. Like many, I will be watching the developments. Federated has always been a key player and strong voice in blog / social media strategy.
This is certainly exciting news, and I am expecting to see a lot of competition in our field. That said, with the rash of M&A in the markets at large, we could see some very interesting new partnerships over the next 12-18 months!
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