Only 30% of all advertisers have tried social media advertising...

So, media post's Erik Sass is citing that advertisers are failing at Social Media advertising. Actually "Half of Social Media Campaigns Fail to Achieve Goals"

The thing that really perplexes me is the lack of trial and sound measurement. It's absolutely insane. First of all, placing ads alongside social media content, specifically blog content isn't the big mystery. It's very similar to advertising in traditional media, but with some cautions and some perks.

Here at BuzzLogic, I suppose we really have a leg up on social media strategy, and measurement based on our analytics platform. We can really perform deep research, and then develop strategies to improve. That said, traditional measurements should always be applied and watched. Spotlight tags, post view & post click search and purchase behavior, brand studies, and other back end analytics can be used in social media as they are with "traditional online media'. It's still media ...

Based on today's media post:

ttp://www.mediapost.com/publications/fa=Articles.showArticle&art_aid=134198&nid=117809

Group Buying is Back!

Wow, I must have missed the early stages of this new phase of group buying. Companies like Groupon http://www.groupon.com/ are taking the web by storm. I remember back in 1998 there were a ton of Group Buying sites. One of the founders of the start-up I was at was buying 100 rakes at a time for $1 ea, and all kinds of crazy items. The one offer I jumped in on back then was a pre-paid $100 Gas Card for $20. They're were a ton of great deals, at what seemed to be unsustainable prices.

Now, like some other failed business' that had interesting business models, the sector is raging back. I'm excited about the future of this vertical, and certainly see a lot of potential in the social media space. Here at BuzzLogic, we're beginning to experiment with methods to help our e-commerce advertisers draw additional viral value from social media advertising.