Very interesting capabilities and validation that social media platforms are becoming the growth segment for navigating the web. Facebook is winning the war with #1 site for time spent, so does that mean Facebook has become the home page of the web? Is this where people are starting their day on the web, discovering headlines, funny jokes, new videos, and "social news" within their network? I don't think it's quite all of that yet, but RockMelt seems to hold this promise.
Earning trust, positive feedback, and social sharing among the key influencers group will become increasingly important. Knowing where your influencers turn for information, and messaging them at those critical intersections has always been important, but as this trend accelerates with new facilitating technology it will transform web marketing.
So, what is the best way to engage these key influencers? Direct Outreach, Advertising, Special Offers for the group facilitators, custom engagement ad units, Information Access, ??
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