Great blog post on Resource Nation related to SEO and Social Media Measurement. The concept of measuring how effective your social media is performing tied to SEO.
Links, Traffic, and Influence of the media landscape is measured in the same way that Google measures "Page Rank". Genius!
Technorati was an early pioneer in looking at the real time social map to understand influence. The Technorati top 100 became an iconic measurement of a blogs success, and for many years the measuring stick of influence.
Today influence is more complex, and really needs to be examined in more detail... yes in a similar way to how Google looks at Page Rank. Or in a better way, why Google will place one site over the other within a search result page. Relevance to the keyword, and relative influence to that keyword or key phrase.
This measurement is really quite standard across all media... correct? It's all about how relevant, authoritative, and influential the content is to the search query. So SEO is guide to success for all forms of media, from mainstream, marketing, to social.
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