Cory Treffiletti nailed it on the point of social media marketing / advertising with this one!
Those who know me, know that I am a very strong advocate for the hub and spoke model for advertising programs in the blogosphere. I have been building this type of solution for top brands in Technology, Automotive, Communications, and CPG verticals. The real trick here is finding and encouraging the type of content which is relavent to the target audience and adjacent to the brand message. Also, partner selection is critical, and you're almost always better off partnering with "sites" who have a strong organic, endemic audience who is among your target audience. Content distribution widget ads are really taking off in social media. There are many flavors out there in the market. Technorati has a nice one, Federated has been using these for years, Six Apart has launched their version, and here @ BuzzLogic we invented probably the most powerful version. We call it BuzzRoll, it's an ad unit which carries content in many formats including blog posts, tweets, video, along with other custom utilities and API's.
Great stuff Cory!
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