Today, Media Post published a great study from Adify on trends by content vertical for CPM banner pricing. Great information, and very interesting.
The pricing is a little low compared to what I see in the industry among premium content, so I would imagine this has a lot of reach & DR greatly impacting the CPM's. i.e. it's probably more of a fill rate on premium brand focused campaigns v.s. performance DR, than a true industry shift.
None the less it's great trend data! Check out the article on MediaPost:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=129839&nid=115287
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