The Internet Drives WOM

Keller Fay in conjunction with Yahoo posts some very impressive findings in relation to Word of Mouth and Internet Advertising.

Here's the full post http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130014&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=Radha%20Subramanyam&page_number=0&searchTab=all

Social Networks are getting the lions share of attention these days, and blogs are somehow forgotten as they meld into "traditional online media". That said, I believe it's pretty clear that reaching the WOM influencers online, via Facebook, Blogs, Twitter, etc. are critical for brands today. Online social media moves at the speed of light, and can really draw significant attention to product launches, events, product upgrades, or even "celebrating brands".

Great reasearch, and fun validation to the space I work and live.