So, media post's Erik Sass is citing that advertisers are failing at Social Media advertising. Actually "Half of Social Media Campaigns Fail to Achieve Goals"
The thing that really perplexes me is the lack of trial and sound measurement. It's absolutely insane. First of all, placing ads alongside social media content, specifically blog content isn't the big mystery. It's very similar to advertising in traditional media, but with some cautions and some perks.
Here at BuzzLogic, I suppose we really have a leg up on social media strategy, and measurement based on our analytics platform. We can really perform deep research, and then develop strategies to improve. That said, traditional measurements should always be applied and watched. Spotlight tags, post view & post click search and purchase behavior, brand studies, and other back end analytics can be used in social media as they are with "traditional online media'. It's still media ...
Based on today's media post:
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