Social Media Measurement

Now that marketers have moved from traditional online to social media, there is a lot of buzz in the market on how to measure this new medium.

Some of the early measures are looking at "how many You Tube hits did my viral video get?", to "oh wow, we have 15,000 people following us on twitter" or "oh wow, we have 100,000 people following us on Facebook".

These measurements remind me of the early "dot com" era where companies were being valued on measurements like registered users, and how much $ they were spending on marketing. Yes, that's right, "how much money they're spending on marketing was a serious measurement for the valuation of a company"

I think there are some good ways to measure:

1. Are your "fans" more likely to purchase your product
2. Are your fans recommending your product
3. Is your social media advertising increasing these metrics or changing brand perception
4. Are your social media driven offers leading to incremental sales growth

It's really the basics that matter. Does your online marketing efforts via Search, Display, Video, and "Social Media" improve brand perception and drive sales?

Brand surveys are generally too costly, but are a very effective measure of your efforts. That's why here at BuzzLogic, we offer brand surveys to all of our clients...