Kind of a funky name for a media company... But, Google sounded kind of funky the first time the name came around. The post on Paid Content says that Video Egg is to purchase Six Apart, so this must be an all stock deal. http://paidcontent.org/article/419-online-ad-net-videoegg-to-acquire-six-apart-forming-say-media/
I also understand that Six Apart will have a 25% ownership position in the new media company SAY. Being that Video Egg has only raised $30 million, I don't anticipate all the employees at Six A running out to buy a new Prius (sorry a little Natural Path Humor), or even a Tesla or something crazy. Probably just a nice round of apps, and a glass of bubbly.
I am excited to see this M&A activity, especially as it's so close to home for me (literally as six apart is 1 block one direction, and Video Egg is one block from us the other direction), plus of course the business proximity with my current run @ BuzzLogic, plus the 3 years logged in @ Technorati.
Personally, I think media buyers will be excited about the combination of Video Content + Blog Content. Six Apart has been very strong with their custom executions, and should highlight their work for Avatar. Entertainment, specifically Movie Studio advertisers should take note of this new media entity, as they will certainly offer some powerful solutions. I would also imagine that many of the CPG brands can benefit from their long tail blogger outreach + video too.
Will certainly be watching SAY closely, and very excited about what this means for the industry.
No comments:
Post a Comment