AOL Beats out Yahoo for purchase of Huffpo

If you recall, TechCrunch reported that Yahoo was going to purchase Huffpo for an undisclosed amount - estimated over $200 million. Well, it looks like Tim Armstrong (former google exec - Current Pres of AOL) won the battle to buy one of the leading online publishers.

Content seems to be king for the portal strategy going forward. Seems like the portals are much less interested in search and more interested in content for this decade and round of M&A.

Love to see that the largest blog has been acquired, and once again a tribute to what's happening with M&A in the social media space. I anticipate many more acquisitions here in 2011, especially if the stock market can hold its gains.