In today's ClickZ, Chris O'Hara writes about the new era of digital media agencies. Over the past several years the demands on agencies have continued to grow, along with the variety of choices for technology partnerships and media choices.O'Hara specifically talks about BuzzLogic as it relates to agencies building better media strategies for their clients.
http://www.clickz.com/clickz/column/2025930/-agency-model
"3. Be strategic: This sounds obvious, but sometimes the definition of strategic gets lost in the weeds when it comes to digital. Sometimes, an agency feels it is being strategic when it partners with enough technology companies that offer their clients a variety of digital tactics (social, video, mobile). But having those partnerships and capabilities is far different than using them smartly and in a way that gives your shop the edge over your competition (they have access to all the same technology as you do). True strategy involves finding what works for your clients and creating repeatable processes that lead to long-term success. When your clients say they "want to do social," are you smart enough to determine whether they simply need to access the Facebook API - or are they looking to find their customers through conversational density around their products, such as BuzzLogic offers? How you offer "social" to your clients should come with a unique strategic model. (BuzzLogic makes software that scrapes the Web and looks for where people are "talking about" different products/concepts in the social sphere. Conversational density happens where there is a lot of focused conversation around a topic.)"
Here at BuzzLogic we're working hard to provide a strategic approach to our advertisers needs, enabling them to understand the conversation and activate media to help influence their audience.
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